Country's Manager Message

The year has been an exciting one for your Company. All our businesses performed encouragingly. Several business initiatives have helped us put in place a sound growth platform. We also introduced new distribution and supply strategies to increase our presence in smaller towns and ensure optimal stocks with our distributors. Technology, we know, is critical in ensuring efficiency and competitiveness and towards this end we launched our web site.

This year we commenced production of tissue paper at our new factory in Peshawar (Deans Industries).

We are the second largest tissue paper player in the country with sales improving by 15%. Our Jasmine is second largest brand in Pakistan. 

In Tissue category we launched some new SKU’s, Jasmine party pack is leading them, and important point is we launched our party pack in white colour. We are the first Company to introduce this feature in a party pack and I see it is a great opportunity to enhance our sales. We also re launched our 200 x 2 ply and 150 x 2 ply facial tissue boxes in new attractive packaging. Our Pop up tissue pack is now also available in a 100 x 2 ply package for consumers who require using only a small amount for touch up. In keeping with fashion trends, we launched ‘100 x 2 ply facial tissue box’ which is available in six beautiful colours. This introduction was well accepted at the distributor as well as consumer level. We will continue to introduce new products, which will help us enhance our presence in this segment.

Our company, share a commitment to our three core corporate values: Caring, Teamwork and Continuous Improvement. These values are reflected not only in the quality of our products and the reputation of our Company, but also in our dedication to serving the community, where we do business To conclude, I would like to thank all my colleagues and business associates for their continuous support and efforts in making our company a leading tissue paper player.